Shareholders:
Effectively optimize the utilization of resources to maximize and sustain shareholders’ value.

Leadership:
Achieve and sustain market leadership for the industry in Qatar and the region.

Technology:
Embrace and adopt technological advancements within the industry to deliver our products and services.

Innovation:
Offer integrated and innovative solutions for the industry.

Competitiveness:
Achieve a competitive edge in terms of quality, price and delivery.

Responsibility:
Develop and sustain responsible operations that respects all stakeholders and fulfils their aspirations.